Negotiation and management of sales objections


This course covers understanding sales objections, developing effective objection handling techniques, building rapport and trust with potential customers, utilizing negotiation tactics, uncovering underlying customer needs and motivations, and practical application through case studies and role-playing scenarios.

What you will learn

To equip learners with the knowledge and skills to effectively navigate and manage sales objections, negotiate with customers, build trust, and uncover customer needs in order to drive successful sales outcomes.

Course program

Understanding Sales Objections
Developing Effective Objection Handling Techniques
Building Rapport and Trust with Potential Customers
Utilizing Negotiation Tactics
Uncovering Underlying Customer Needs and Motivations
Case Studies and Practical Application