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Books

Hooked: How to Build Habit-Forming Products

Introduction

Discover the secrets of creating addictive digital products with the 'Hooked: How to Build Habit-Forming Products' course. This comprehensive guide delves into the psychology of habit formation and teaches entrepreneurs, designers, and developers how to apply the Hooked Model to design products that captivate users. Understand the science behind customer retention and how to foster user engagement. Within this course, you will explore the mechanisms of triggers, actions, variable rewards, and investment that make products indispensable. Whether you're interested in enhancing the stickiness of your app, fostering loyalty in your user base, or mastering the art of habit testing, this course has got you covered. Gain insights from various case studies, ethical considerations, and the broader context of product development strategies related to habit-forming technology. Ideal for those searching for knowledge in behavior design, customer engagement, user experience, product development, and digital psychology. Join us now and start building products that users love and keep coming back to.

What you will learn

To understand the psychology behind habit-forming products and how to apply the Hooked Model framework to create engaging and habit-forming products.

Course program

Understanding Habit-Forming Products
Triggers: The Catalysts for Behavior
Action: The Behavior in Response to Triggers
Variable Rewards: Keeping Users Engaged
Investment: The Anticipation of Future Benefits
The Ethics of Habit-Forming Products
Case Studies: Applying the Hooked Model
Habit Testing and Product Development
The Broader Context of Habit Formation
Acknowledgments and Collaborations