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Negocios

Digital Marketing Fundaments

Introduction

This course covers the history and evolution of digital marketing, search engine optimization, email marketing, social media marketing strategies, analytics and data analysis, customer relationship management systems, mobile marketing, e-commerce marketing, and legal and ethical considerations in digital marketing.

What you will learn

Gain a comprehensive understanding of digital marketing fundamentals and develop the skills necessary to create and implement effective digital marketing strategies.

Course program

History and Evolution of Digital Marketing
Search Engine Optimization (SEO) Basics
Email Marketing Fundamentals
Social Media Marketing Strategies
Analytics and Data Analysis in Digital Marketing
Customer Relationship Management (CRM) Systems
Mobile Marketing
E-commerce Marketing
Legal and Ethical Considerations in Digital Marketing
Digital Marketing Strategy Development