Consumer Psychology and Marketing


This course covers the foundations of consumer psychology and marketing, including the history of consumer behavior studies, key theories, and the evolving influence of technology. It also explores psychological processes, social and cultural factors, consumer research methods, marketing strategies, consumer satisfaction, and ethical issues.

What you will learn

By completing this course, learners will gain a comprehensive understanding of consumer psychology and marketing, as well as the skills to analyze consumer behavior, develop effective marketing strategies, and address ethical considerations in the field.

Course program

Foundations of Consumer Psychology and Marketing
Psychological Processes in Consumer Decision Making
Social and Cultural Factors in Consumer Psychology
Consumer Research Methods and Techniques
Marketing Strategies and Consumer Behavior
Consumer Satisfaction and Ethical Issues
The Future of Consumer Psychology and Marketing